There is a big difference between being fearless and being courageous. It takes more strength to be courageous, but you get far better rewards. Our brains give us encouraging benefits when we decide to confront our uncertainties and anxieties that make up fear. You can learn to overcome fear, and with practice, you can become courageous to better perform in a variety of fearful situations.

Every year, about a thousand young men enroll in the Navy’s Basic Underwater Demolition/SEAL training program. Most of them, about seventy-five percent in the best years, fail or drop out, and usually during the fifth week. Why then? Because the fifth week is the infamous Hell Week, and it’s called that for good reason.

Optimal performance is the ability to do the best you can in any environment. Sometimes the best is your peak, and sometimes your best is just surviving. But always underlying that performance are those inherent attributes. The primary question, then, is how much of each attribute do you have? You, your team, even your organization? Which ones do you have but don’t know about yet? And which ones are you looking to develop?

The Attributes Assessments measure the essential components of Grit, Mental Acuity, and Drive. Each of the three self-assessments consists of Likert and Forced Choice questions that can be completed in under 10 minutes.