Picture of Rich Diviney

About Rich

Rich draws upon 20+ years of experience as a Navy SEAL Officer where he completed more than 13 overseas deployments – 11 of which were to Iraq and Afghanistan. Through his career, he has achieved multiple leadership positions – to include the Commanding Officer of a Navy SEAL Command.

Since retirement in early 2017, Rich has worked as a speaker, facilitator, and consultant with the Chapman & Co. Leadership Institute and Simon Sinek Inc.

Interested in mastering your company’s Attributes?

We work with companies of all sizes to discover and develop the attributes for you and your company. Some of the different services we offer include:

  • Keynotes
  • Webinars
  • Virtual Classes
  • Virtual & In-Person Consulting

During Rich’s time as the officer in charge of training for a specialized command, Diviney reworked the selection and assessment program to identify key attributes rather than just skills. This allowed him and his cadre to more effectively, and more constructively, explain the success and failure of candidates. Most importantly, it allowed them to put together the highest performing team possible.

Additionally, he spearheaded the creation of a directorate that fused physical, mental, and emotional disciplines. He led his small team to create the first-ever “Mind Gym” that helped special operators train their brains to perform faster, longer, and better in all environments — especially high-stress ones.

Using the principles of this program, Rich has been able to work with more than five thousand business, athletic, and military leaders to teach leadership and optimal performance.

We’ve worked with businesses large and small to help them unlock their potential

Simon Sinek, Optimist and New York Times Bestselling Author of Start with Why and The Infinite Game

“So much of what I know about trust I learned from Rich Diviney. I’m so glad he wrote The Attributes. It’s the go-to reference for anyone looking to improve the quality of trust and performance across their team.”

Daniel Coyle, Author of The Culture Code

“"The Attributes provides a powerful new model for achieving high performance -- and, even better, a toolkit for reflection, assessment, and continual improvement"”

Charles Duhigg, New York Times bestselling author of The Power of Habit

“Mastering skills, on its own, doesn’t deliver success. Understanding how to cultivate your attributes is the key.”

Steven Kotler, New York Times bestselling author and Executive Director of the Flow Research Collective

“Rich Diviney has brought world-class experience and deep intelligence to one of the least understood yet crucially important aspects of human performance.”

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