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A new way of mastering the
innate qualities that drive performance

Book cover

Discover the neuroscience backed, and real world tested performance indicators that will teach you how to build high performing teams and perform optimally, at any time, in any situation.

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Simon Sinek, Optimist and New York Times Bestselling Author of Start with Why and The Infinite Game

“So much of what I know about trust I learned from Rich Diviney. I’m so glad he wrote The Attributes. It’s the go-to reference for anyone looking to improve the quality of trust and performance across their team.”

Charles Duhigg, New York Times bestselling author of The Power of Habit

“"Mastering skills, on its own, doesn’t deliver success. Understanding how to cultivate your attributes is the key."”

Steven Kotler, New York Times bestselling author and Executive Director of the Flow Research Collective

“Rich Diviney has brought world-class experience and deep intelligence to one of the least understood yet crucially important aspects of human performance.”

What are Attributes?

How the Attributes came to be

During his twenty years as a Navy SEAL, Commander Rich Diviney was intimately involved in the world-renowned SEAL selection process, which whittles exceptional candidates down to a small cadre of the most elite optimal performers. But Diviney was often surprised by which recruits washed out and which succeeded. Someone could have all the right skills and still fail, while recruits he might have initially dismissed would prove to be top performers. The seemingly objective criteria weren't telling him what he most needed to know:

Who could be part of the world's most elite military unit?

Through years of observation, Diviney learned to identify a successful recruit's core Attributes, the innate traits for how a person performs as an individual and as part of a team. That same methodology can be used by anyone in their personal or professional lives.

In this book the key Attributes for success-- including cunning, adaptability, even narcissism--are defined in fresh and surprising ways, and Diviney shows how they can be applied to a team as readily as a person. Understanding your own attributes and those of the people around you can fast-track optimal performance in all areas of your life.

Discover how you
handle stress, challenge, and uncertainty

Beneath obvious skills are hidden drivers of performance, surprising core attributes—including cunning, adaptability, courage, even narcissism—that determine how resilient or perseverant we are, how situationally aware and how conscientious. These attributes explain how we perform as individuals and as part of a team.

Working with a team of researchers, we developed a free assessment tool that allows anyone to measure their own attributes.

Take the Assessment